About Fold and Fly
A searchable database proving that sustainability isn't a trade-off—it's the competitive advantage.
When You Compare the Numbers, "Doing Good" is Often "Doing Business Better"
Most sustainability content says "this company is doing good things." We go further—showing exactly why it's more profitable than the alternative, with hard numbers and proof points.
Every case study breaks down the old way vs. the new way, quantifies the business advantages, and provides a clear takeaway you can apply to your own work.
What Makes Us Different
Numbers, Not Narratives
Every case study includes real metrics—profit margins, customer retention, waste reduction percentages—so you can see the actual business impact.
Old Way vs New Way
Each story shows the concrete contrast—what the industry used to do, what innovators do now, and why the new approach works better.
Actionable Pathways
For aspiring founders: capital requirements, entry points, regulatory landscape, and key skills—everything you need to replicate these models.
Our Story Framework
Every case study follows a consistent structure designed to show not just what companies do, but why it works better.
The Who
Company background, founder story, and location context.
The Contrast
Old Way problems vs. New Way innovations—side by side.
Proof Points
Hard metrics that prove the business case—revenue, margins, retention.
Deep Dive
Innovation details, circular model, business results, and community impact.
Takeaway
Actionable lesson you can apply to your own business or venture.
Fold Score
Our proprietary scoring for sustainability integration and business viability.
Who This Is For
B-Corp Founders
Learn from certified B-Corps who've mastered the balance of profit and purpose. See their business models and metrics.
Mission-Driven Entrepreneurs
Find business models you can replicate, with capital requirements, entry pathways, and key skills all mapped out.
Impact Investors
Research sustainable companies with proven models. Filter by industry, business model, and sustainability metrics.
Ready to Explore?
Browse our collection of case studies and find the proof that sustainability is the smarter business choice.
Browse StoriesA Project By
The Good Studio
We're an AI and automation consultancy helping mission-driven businesses build the systems to scale their impact. Inspired by the stories here? Let us help you implement something similar.
Learn More About The Good Studio