Browse Stories
Discover sustainable business success stories and find inspiration for your next venture.
How Toast Ale Proves Waste Can Become Premium Product
This UK brewery turns surplus bread from bakeries into award-winning craft beer, reducing food waste while replacing expensive malted barley with a free ingredient.
Interface: How Fishing Nets Became the Future of Flooring
A $1B flooring company that transformed from environmental villain to pioneer by making carpets from ocean plastic and discarded fishing nets.
How Apeel Sciences Made Produce Last Twice as Long
An edible coating made from plant materials doubles produce shelf life, reducing food waste across the supply chain without refrigeration or packaging.
Goterra: Shipping Container Insect Farms That Eat Food Waste
Modular shipping container units filled with black soldier fly larvae process organic waste on-site, producing protein for animal feed and fertilizer for farms.
MUD Jeans: The Netflix of Denim
A Dutch denim brand proving you can look good without owning anything—they lease jeans and turn old pairs into new ones in a fully circular model.
Too Good To Go: Turning End-of-Day Food Into Million-Dollar Business
A marketplace app connecting consumers with restaurants and stores selling surplus food at a discount, saving 400+ million meals from waste.
White Oak Pastures: The Farm That Became Carbon Negative
A 6th-generation Georgia cattle farm transformed from conventional to regenerative practices, now sequestering more carbon than its cows emit.
Patagonia: The Company That Told You Not to Buy Its Jacket
An outdoor apparel company that repairs 100,000+ items yearly for free, runs anti-consumption ads, and gave away the entire company to fight climate change.
Ecosia: The Search Engine That Plants Trees
A search engine that uses 100% of profits to plant trees, having funded 200+ million trees while pioneering steward-ownership to ensure mission permanence.
Fairphone: The Smartphone You Can Fix With a Screwdriver
A modular smartphone designed to last 8+ years with user-replaceable parts, conflict-free minerals, and the industry's first 10/10 iFixit repairability score.
Greyston Bakery: We Don't Hire People to Bake Brownies
The bakery that supplies Ben & Jerry's brownies pioneered Open Hiring—no interviews, no background checks, no resumes. Just show up ready to work.
Sanergy: Turning Human Waste Into Fertilizer and Animal Feed
Three MIT graduates built East Africa's largest organic waste recycling facility by solving Kenya's sanitation crisis—converting toilet waste into fertilizer and insect protein.
Notpla: Packaging That Disappears Like Fruit Skin
Two Imperial College students invented edible water bubbles from seaweed, replaced 500,000 plastic items at the London Marathon, and won the Earthshot Prize.
Winnow: AI That Watches the Trash and Tells You What to Change
A camera and scale under the kitchen bin uses AI to identify wasted food, helping Hilton, IKEA, and Marriott cut food waste in half and save $100M+ annually.
Natura: Making Standing Forests Worth More Than Cutting Them Down
Brazil's largest cosmetics company sources 44 bio-ingredients from the Amazon by partnering with 7,000+ families who earn more from harvesting seeds than from logging.
SELCO India: Proving the Poor Could Pay for Solar
An IIT engineer returned from the US to disprove three myths: that the poor can't afford solar, can't maintain technology, and social enterprises can't be profitable. 29 years and 2 million installations later, the myths are dead.
Precious Plastic: Open-Sourcing a Global Recycling Revolution
A Dutch designer open-sourced DIY recycling machines, sparking 2,000+ community workspaces across 56 countries—proving plastic recycling doesn't require billion-dollar facilities.
Grameen Bank: The $27 Loan That Sparked a Global Revolution
An economics professor lent $27 to 42 families during a famine and discovered that the poor were the most creditworthy customers banks had ever ignored. 50 years later: $39 billion disbursed, 10 million borrowers, Nobel Peace Prize.
Barefoot College: How Illiterate Grandmothers Became Solar Engineers
A college in rural India trains illiterate grandmothers from 96 countries to become solar engineers—using sign language, color-coded circuits, and no textbooks. They return home to electrify their villages.
Dyson Farming: How Britain's Richest Man Became Its Biggest Farmer
The vacuum cleaner billionaire quietly built England's largest farming operation and is proving that regenerative agriculture works at industrial scale.
