Browse Stories

Discover sustainable business success stories and find inspiration for your next venture.

20 stories
T
83
Circular Economy
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Toast Ale

How Toast Ale Proves Waste Can Become Premium Product

This UK brewery turns surplus bread from bakeries into award-winning craft beer, reducing food waste while replacing expensive malted barley with a free ingredient.

Food & BeverageD2C
8.0
Integration
8.0
Proof
9.0
Pathway
I
82
Circular Economy
I
Interface

Interface: How Fishing Nets Became the Future of Flooring

A $1B flooring company that transformed from environmental villain to pioneer by making carpets from ocean plastic and discarded fishing nets.

ManufacturingB2B
8.3
Integration
10.0
Proof
5.3
Pathway
A
76
Climate Tech
A
Apeel Sciences

How Apeel Sciences Made Produce Last Twice as Long

An edible coating made from plant materials doubles produce shelf life, reducing food waste across the supply chain without refrigeration or packaging.

AgricultureB2B
9.3
Integration
8.0
Proof
4.3
Pathway
G
75
Circular Economy
G
Goterra

Goterra: Shipping Container Insect Farms That Eat Food Waste

Modular shipping container units filled with black soldier fly larvae process organic waste on-site, producing protein for animal feed and fertilizer for farms.

Waste ManagementB2B
8.7
Integration
6.7
Proof
6.7
Pathway
M
79
Circular Economy
M
MUD Jeans

MUD Jeans: The Netflix of Denim

A Dutch denim brand proving you can look good without owning anything—they lease jeans and turn old pairs into new ones in a fully circular model.

Fashion & ApparelD2C
8.7
Integration
7.3
Proof
7.3
Pathway
T
86
Circular Economy
T
Too Good To Go

Too Good To Go: Turning End-of-Day Food Into Million-Dollar Business

A marketplace app connecting consumers with restaurants and stores selling surplus food at a discount, saving 400+ million meals from waste.

Food & BeverageMarketplace
9.3
Integration
8.7
Proof
7.3
Pathway
W
82
Regenerative
W
White Oak Pastures

White Oak Pastures: The Farm That Became Carbon Negative

A 6th-generation Georgia cattle farm transformed from conventional to regenerative practices, now sequestering more carbon than its cows emit.

AgricultureD2C
8.3
Integration
9.3
Proof
6.3
Pathway
P
82
Circular Economy
P
Patagonia

Patagonia: The Company That Told You Not to Buy Its Jacket

An outdoor apparel company that repairs 100,000+ items yearly for free, runs anti-consumption ads, and gave away the entire company to fight climate change.

Fashion & ApparelD2C
8.3
Integration
10.0
Proof
5.3
Pathway
E
83
Climate Tech
E
Ecosia

Ecosia: The Search Engine That Plants Trees

A search engine that uses 100% of profits to plant trees, having funded 200+ million trees while pioneering steward-ownership to ensure mission permanence.

TechnologyMarketplace
8.3
Integration
8.7
Proof
7.7
Pathway
F
70
Circular Economy
F
Fairphone

Fairphone: The Smartphone You Can Fix With a Screwdriver

A modular smartphone designed to last 8+ years with user-replaceable parts, conflict-free minerals, and the industry's first 10/10 iFixit repairability score.

TechnologyD2C
7.3
Integration
7.7
Proof
5.3
Pathway
G
85
Social Enterprise
G
Greyston Bakery

Greyston Bakery: We Don't Hire People to Bake Brownies

The bakery that supplies Ben & Jerry's brownies pioneered Open Hiring—no interviews, no background checks, no resumes. Just show up ready to work.

Food & BeverageB2B
8.0
Integration
8.7
Proof
9.0
Pathway
S
77
Circular Economy
S
Sanergy

Sanergy: Turning Human Waste Into Fertilizer and Animal Feed

Three MIT graduates built East Africa's largest organic waste recycling facility by solving Kenya's sanitation crisis—converting toilet waste into fertilizer and insect protein.

Waste ManagementHybrid
9.0
Integration
7.7
Proof
5.7
Pathway
N
74
Climate Tech
N
Notpla

Notpla: Packaging That Disappears Like Fruit Skin

Two Imperial College students invented edible water bubbles from seaweed, replaced 500,000 plastic items at the London Marathon, and won the Earthshot Prize.

ManufacturingB2B
8.7
Integration
7.7
Proof
5.0
Pathway
W
83
Climate Tech
W
Winnow

Winnow: AI That Watches the Trash and Tells You What to Change

A camera and scale under the kitchen bin uses AI to identify wasted food, helping Hilton, IKEA, and Marriott cut food waste in half and save $100M+ annually.

TechnologySaaS
9.0
Integration
9.0
Proof
6.3
Pathway
N
80
Regenerative
N
Natura

Natura: Making Standing Forests Worth More Than Cutting Them Down

Brazil's largest cosmetics company sources 44 bio-ingredients from the Amazon by partnering with 7,000+ families who earn more from harvesting seeds than from logging.

Consumer GoodsD2C
8.3
Integration
10.0
Proof
4.7
Pathway
S
85
Climate Tech
S
SELCO India

SELCO India: Proving the Poor Could Pay for Solar

An IIT engineer returned from the US to disprove three myths: that the poor can't afford solar, can't maintain technology, and social enterprises can't be profitable. 29 years and 2 million installations later, the myths are dead.

Energy & UtilitiesService
8.7
Integration
9.0
Proof
7.7
Pathway
P
77
Circular Economy
P
Precious Plastic

Precious Plastic: Open-Sourcing a Global Recycling Revolution

A Dutch designer open-sourced DIY recycling machines, sparking 2,000+ community workspaces across 56 countries—proving plastic recycling doesn't require billion-dollar facilities.

Waste ManagementOpen Source
7.0
Integration
7.0
Proof
9.7
Pathway
G
91
Social Enterprise
G
Grameen Bank

Grameen Bank: The $27 Loan That Sparked a Global Revolution

An economics professor lent $27 to 42 families during a famine and discovered that the poor were the most creditworthy customers banks had ever ignored. 50 years later: $39 billion disbursed, 10 million borrowers, Nobel Peace Prize.

Financial ServicesService
8.7
Integration
10.0
Proof
8.7
Pathway
B
83
Social Enterprise
B
Barefoot College

Barefoot College: How Illiterate Grandmothers Became Solar Engineers

A college in rural India trains illiterate grandmothers from 96 countries to become solar engineers—using sign language, color-coded circuits, and no textbooks. They return home to electrify their villages.

Energy & UtilitiesNonprofit
8.0
Integration
8.3
Proof
8.7
Pathway
D
65
Regenerative
D
Dyson Farming

Dyson Farming: How Britain's Richest Man Became Its Biggest Farmer

The vacuum cleaner billionaire quietly built England's largest farming operation and is proving that regenerative agriculture works at industrial scale.

AgricultureHybrid
7.3
Integration
7.0
Proof
4.3
Pathway