Browse Stories
Discover sustainable business success stories and find inspiration for your next venture.
How Toast Ale Proves Waste Can Become Premium Product
This UK brewery turns surplus bread from bakeries into award-winning craft beer, reducing food waste while replacing expensive malted barley with a free ingredient.
MUD Jeans: The Netflix of Denim
A Dutch denim brand proving you can look good without owning anything—they lease jeans and turn old pairs into new ones in a fully circular model.
White Oak Pastures: The Farm That Became Carbon Negative
A 6th-generation Georgia cattle farm transformed from conventional to regenerative practices, now sequestering more carbon than its cows emit.
Patagonia: The Company That Told You Not to Buy Its Jacket
An outdoor apparel company that repairs 100,000+ items yearly for free, runs anti-consumption ads, and gave away the entire company to fight climate change.
Fairphone: The Smartphone You Can Fix With a Screwdriver
A modular smartphone designed to last 8+ years with user-replaceable parts, conflict-free minerals, and the industry's first 10/10 iFixit repairability score.
Natura: Making Standing Forests Worth More Than Cutting Them Down
Brazil's largest cosmetics company sources 44 bio-ingredients from the Amazon by partnering with 7,000+ families who earn more from harvesting seeds than from logging.