Browse Stories

Discover sustainable business success stories and find inspiration for your next venture.

9 stories
T
83
Circular Economy
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Toast Ale

How Toast Ale Proves Waste Can Become Premium Product

This UK brewery turns surplus bread from bakeries into award-winning craft beer, reducing food waste while replacing expensive malted barley with a free ingredient.

Food & BeverageD2C
8.0
Integration
8.0
Proof
9.0
Pathway
I
82
Circular Economy
I
Interface

Interface: How Fishing Nets Became the Future of Flooring

A $1B flooring company that transformed from environmental villain to pioneer by making carpets from ocean plastic and discarded fishing nets.

ManufacturingB2B
8.3
Integration
10.0
Proof
5.3
Pathway
G
75
Circular Economy
G
Goterra

Goterra: Shipping Container Insect Farms That Eat Food Waste

Modular shipping container units filled with black soldier fly larvae process organic waste on-site, producing protein for animal feed and fertilizer for farms.

Waste ManagementB2B
8.7
Integration
6.7
Proof
6.7
Pathway
M
79
Circular Economy
M
MUD Jeans

MUD Jeans: The Netflix of Denim

A Dutch denim brand proving you can look good without owning anything—they lease jeans and turn old pairs into new ones in a fully circular model.

Fashion & ApparelD2C
8.7
Integration
7.3
Proof
7.3
Pathway
T
86
Circular Economy
T
Too Good To Go

Too Good To Go: Turning End-of-Day Food Into Million-Dollar Business

A marketplace app connecting consumers with restaurants and stores selling surplus food at a discount, saving 400+ million meals from waste.

Food & BeverageMarketplace
9.3
Integration
8.7
Proof
7.3
Pathway
P
82
Circular Economy
P
Patagonia

Patagonia: The Company That Told You Not to Buy Its Jacket

An outdoor apparel company that repairs 100,000+ items yearly for free, runs anti-consumption ads, and gave away the entire company to fight climate change.

Fashion & ApparelD2C
8.3
Integration
10.0
Proof
5.3
Pathway
F
70
Circular Economy
F
Fairphone

Fairphone: The Smartphone You Can Fix With a Screwdriver

A modular smartphone designed to last 8+ years with user-replaceable parts, conflict-free minerals, and the industry's first 10/10 iFixit repairability score.

TechnologyD2C
7.3
Integration
7.7
Proof
5.3
Pathway
S
77
Circular Economy
S
Sanergy

Sanergy: Turning Human Waste Into Fertilizer and Animal Feed

Three MIT graduates built East Africa's largest organic waste recycling facility by solving Kenya's sanitation crisis—converting toilet waste into fertilizer and insect protein.

Waste ManagementHybrid
9.0
Integration
7.7
Proof
5.7
Pathway
P
77
Circular Economy
P
Precious Plastic

Precious Plastic: Open-Sourcing a Global Recycling Revolution

A Dutch designer open-sourced DIY recycling machines, sparking 2,000+ community workspaces across 56 countries—proving plastic recycling doesn't require billion-dollar facilities.

Waste ManagementOpen Source
7.0
Integration
7.0
Proof
9.7
Pathway