Browse Stories
Discover sustainable business success stories and find inspiration for your next venture.
How Toast Ale Proves Waste Can Become Premium Product
This UK brewery turns surplus bread from bakeries into award-winning craft beer, reducing food waste while replacing expensive malted barley with a free ingredient.
Interface: How Fishing Nets Became the Future of Flooring
A $1B flooring company that transformed from environmental villain to pioneer by making carpets from ocean plastic and discarded fishing nets.
Goterra: Shipping Container Insect Farms That Eat Food Waste
Modular shipping container units filled with black soldier fly larvae process organic waste on-site, producing protein for animal feed and fertilizer for farms.
MUD Jeans: The Netflix of Denim
A Dutch denim brand proving you can look good without owning anything—they lease jeans and turn old pairs into new ones in a fully circular model.
Too Good To Go: Turning End-of-Day Food Into Million-Dollar Business
A marketplace app connecting consumers with restaurants and stores selling surplus food at a discount, saving 400+ million meals from waste.
Patagonia: The Company That Told You Not to Buy Its Jacket
An outdoor apparel company that repairs 100,000+ items yearly for free, runs anti-consumption ads, and gave away the entire company to fight climate change.
Fairphone: The Smartphone You Can Fix With a Screwdriver
A modular smartphone designed to last 8+ years with user-replaceable parts, conflict-free minerals, and the industry's first 10/10 iFixit repairability score.
Sanergy: Turning Human Waste Into Fertilizer and Animal Feed
Three MIT graduates built East Africa's largest organic waste recycling facility by solving Kenya's sanitation crisis—converting toilet waste into fertilizer and insect protein.
Precious Plastic: Open-Sourcing a Global Recycling Revolution
A Dutch designer open-sourced DIY recycling machines, sparking 2,000+ community workspaces across 56 countries—proving plastic recycling doesn't require billion-dollar facilities.
