Sustainability Isn't a Trade-Off.It's the Competitive Advantage.
A searchable database of businesses proving that "doing good" is actually "doing business better"—with the numbers to back it up.
Latest Case Study
How Toast Ale Proves Waste Can Become Premium Product
This UK brewery turns surplus bread from bakeries into award-winning craft beer, reducing food waste while replacing expensive malted barley with a free ingredient.
The industrial food system creates structural waste by design. Sandwich factories discard 13,000 slices daily because consumers won't eat crusts. 44% of bread baked in the UK is never eaten.
Toast collects surplus bread from sandwich makers and bakeries. This bread replaces 25-33% of the malted barley in every batch.
Recent Stories
Browse allInterface: How Fishing Nets Became the Future of Flooring
A $1B flooring company that transformed from environmental villain to pioneer by making carpets from ocean plastic and discarded fishing nets.
How Apeel Sciences Made Produce Last Twice as Long
An edible coating made from plant materials doubles produce shelf life, reducing food waste across the supply chain without refrigeration or packaging.
Goterra: Shipping Container Insect Farms That Eat Food Waste
Modular shipping container units filled with black soldier fly larvae process organic waste on-site, producing protein for animal feed and fertilizer for farms.
MUD Jeans: The Netflix of Denim
A Dutch denim brand proving you can look good without owning anything—they lease jeans and turn old pairs into new ones in a fully circular model.
Too Good To Go: Turning End-of-Day Food Into Million-Dollar Business
A marketplace app connecting consumers with restaurants and stores selling surplus food at a discount, saving 400+ million meals from waste.
White Oak Pastures: The Farm That Became Carbon Negative
A 6th-generation Georgia cattle farm transformed from conventional to regenerative practices, now sequestering more carbon than its cows emit.
See the Difference in Numbers
Every story compares the old way of doing things to what sustainable innovators do differently—and why it works better.
The Old Way
Traditional fast fashion
- Cheap overseas production with no visibility
- 30% of inventory ends up in landfill
- Race to the bottom on price
- 5% customer retention rate
The New Way
Circular fashion model
- Local production with full supply chain transparency
- Zero waste—scraps become new products
- 40% higher margins through premium positioning
- 68% customer retention—loyalty through values
What Makes Us Different
Most sustainability content says "this company is doing good things." We say "here's exactly why it's more profitable than the alternative—with numbers."
Numbers, Not Narratives
Every case study shows exactly why sustainable practices are more profitable—with real metrics and proof points.
Old Way vs New Way
See the concrete business comparison: what the industry used to do, what innovators do now, and why it works better.
Founder Pathways
Capital requirements, entry points, and skills needed—everything you need to replicate these models yourself.
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Built For Mission-Driven Builders
Whether you're starting out or scaling up, find models that prove sustainability is the smarter business choice.
B-Corp Founders
Find case studies of certified B-Corps and learn how they balance profit with purpose.
Aspiring Entrepreneurs
Discover business models you can replicate, with capital requirements and entry pathways mapped out.
Impact Investors
Research companies with proven sustainable models and solid financial metrics.
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